Guest post by Blog Manager Robbi Hess
While LinkedIn reaches a different audience than your other social media platforms do, it shouldn't be used as an afterthought, especially if you are a professional who is looking to build a client base, sell products or simply learn from others in your career field.
When is the last time you logged into your LinkedIn account? Do you interact with your professional connections? Have you joined any groups and more importantly are you interacting and offering useful advice to the members in the groups? And, lastly how up-to-date is your professional profile?
Your professional profile should be optimized for searchability, aka you need a good "headline" especially if you're looking for more business. Even if you're not a self-employed individual, you will want to keep your business profile up-to-date because truly who knows when downsizing will occur.
Take a few minutes to log into your LinkedIn account, interact with your connections, update your status and more importantly update your profile if necessary.
Quick quiz: When is the last time you logged in?