From the Editor's Desk: This post got us to wondering, how approachable are you/are we to our readers and potential clients? Read this post by Scott Ginsberg and find out. 

Prospecting is a pain. Business development is a nuisance. And nobody wants to come across as a pushy, sleazy salesperson. You just want to do your job and have client  You just want to do your job and have clients call you for more work.

Is that too much to ask?

Short Answer: Yes. Some marketing is needed.

You can do it, however, in way that suits your style, isn't over the top, and doesn't require having to be overly extroverted There are plenty of ways to become approachable... Go here to read the rest of the article.