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July 2011
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September 2011

By Guest Blogger, Donna DeClemente, Donna's Promo Talk Both a hurricane and an earthquake where the main topics of conversation this past weekend at the BlogPaws 2011 Conference which was held in Tysons Corner just outside of D.C. There was approximately 400 people in attendance consisting of pet bloggers, sponsors,... Read more →

We Notice The Little Things.

By Mary Schmidt, Marketing Troubleshooter Clean restrooms. Wide, uncluttered aisles. Spotless silverware. Pleasing color combinations. Intuitive web site navigation. Employee benefits. What do all these have in common? They're all things women notice - and that will incent us to buy, again and again. Employee benefits? Really? Yes, really. If... Read more →

By Amanda Ponzar This week’s post is written by my friend Ed Martin as well as Sarah Adolphson on creating innovative business partnerships (especially around global marketing and research) that drive profits for companies and funding for important cause-based initiatives –- yet another example of the hot “Creating Shared Value”... Read more →

By Guest Blogger, Donna DeClemente, Donna's Promo Talk This year does finally appear to be the year for mobile promotions. I've done a few for clients and lately have been getting more and inquiries about integrating mobile in the mix for this up and coming holiday season. One program may... Read more →

For many women, the opportunity to share their knowledge and expertise is a prime reason they build a blog, write a book, attend a networking event. While all of that also works to help them market their skills and products, the underlying sense of accomplishment at having been an influence... Read more →

Guest post by Blog Manager Robbi Hess Quick when I mention social media what platforms do you think of? Facebook? Twitter? Google+? Where does LinkedIn figure into your social media platform? While LinkedIn reaches a different audience than your other social media platforms do, it shouldn't be used as an... Read more →

By Amanda Ponzar I learned this week that mean, attractive people are more successful, or at least, make more money -- according to TIME and the Wall Street Journal. First, I read “Here’s Looking at You. What you see in the mirror may be deciding your paycheck” in the August... Read more →