For many women, the opportunity to share their knowledge and expertise is a prime reason they build a blog, write a book, attend a networking event. While all of that also works to help them market their skills and products, the underlying sense of accomplishment at having been an influence for a new business person or having helped a start-up actually get started is as important as the monetary benefit they might get from promoting their own work.
I know that the women I talk with and meet at conferences are eager to showcase their successes in order to provide a foundation for others to grow on. It's definitely a collaborative mindset.
That's why I was intrigued by this article over on Business on Main - "Skillshare: A Marketplace for Education." Skillshare is "a community marketplace that allows anyone to learn just about anything from local experts." Note that word: local. It's huge. After all, though we operate in a global economy and a global climate, most of us do our business on a local basis, don't we?
The value in a company like Skillshare is (1) its ability to allow us, as individuals, to share our expertise and get paid. However small that 'paid' amount is to begin with, it can definitely add a sense of accomplishment as we work to improve our offerings and look to making bigger profits down the road. Number (2), a company like Skillshare gives us a platform on which to perfect our product, our class, our presenation, whatever it is we're selling in the educational setting of a Skillshare.
If you're in business today, you must be focused not only on growth but on education. Each of us brings something unique to the board room - and each of us needs to learn how to convey that uniqueness in a way that our employees, our customers, and our prospects can understand. With Skillshare, a new CEO or entrepreneur can hone her business skills by creating classes that provide a learning experience for new clients - and provide her with a way to learn what people need to know about her business, that they don't know now. (in the responses and review of the classes she chooses to teach)
One particular person, outlined in the BoM article, charged just $15 for a course. Approximately 15 students attended and she then got herself a client out of it.
Think of the possibilities for yourself! Check out this company, highligted in the article, that showcases some of what I'm talking about - the teaching, learning and sharing: Behance - which shares this info on its about page:
Our core product is the Behance Network, the world's leading platform for creative professionals across all industries. Members create multi-media portfolios that showcase their work within the Network, as well as throughout partner sites and organizations, and the industry-specific Served Sites. Millions of visitors — including top creative companies, recruiters, editors, and more — come to the Network to see the incredible work and find talent to hire.
Who doesn't find this intriguing? The idea that you, as a 'person' and an entrepreneur, can now tap into resources that will help you succeed, and make money, easier and better than spending days on a job search site, painstakingly trying to find work? These two sites prove that work is available. You just have to open your eyes to it...and embrace the new way to create your own path to success.
"To ensure students get a positive experience, Skillshare supports teachers with free workshops, resources, tips and articles," the BoM article states.
More and more companies are looking at business as a collaborative effort and that's good for you, that's good for me, and that's good for the US economy. When we work together (what a concept!) we accomplish amazing things. I don't know where we unlearn that - certainly, we were all taught to play nice together on the playground, as kids. We were taught to share.
Somewhere along the way, the cutthroat mentality took over and many of us decided it was "them or me" - effectively creating a world that is always at odds with itself.
I find it encouraging to see these new platforms and communities popping up. I feel good about the way we're returning to our roots - the American way has always been to embrace change, embrace new, embrace your neighbor and make the community, the neighborhood, the town, the state, the country we live in a better place for our kids.
America - the land of "we can." Not "I" can, but 'we' can.
Let me know if you start a class in Skillshare. I'm happy to promote it for you. Together, we can make a difference.