Clean restrooms. Wide, uncluttered aisles. Spotless silverware. Pleasing color combinations. Intuitive web site navigation. Employee benefits.
What do all these have in common?
They're all things women notice - and that will incent us to buy, again and again. Employee benefits? Really? Yes, really. If you treat your employees well, they'll be much happier (and likely) to go above and beyond for your customers. If I know, for example, that you let employees bring their dogs to work...or wear jeans on Friday, I feel good about giving you my hard-earned dinero, for everything from clothing to software.
And, we also like creative. Not that men aren't creative, but...in real life, most not so much, especially when it comes to quality of life. We're talking the sex, after all, that seemingly can't grok that glaring overhead light doesn't make for a homey home. I still remember one boyfriend saying, as he sank gratefully onto my sofa by a roaring fire, "I love coming here, it's so nice. What do you do?" Um, pillows? Lamps? A few live plants? ;0
ANYWAY, where was I going with this? Oh. Yeah. Stick with me, I do have a point.
So, your ideas? What seemingly little things makes you love to buy from someone? What keeps you going back?