By Guest Blogger, Donna DeClemente, Donna's Promo Talk
As the month of October moves on, we are seeing more and more pink than I ever remember. Yes, October is National Breast Cancer Awareness Month, and we love that so many companies and organizations are pitching in to help spread the word. I wrote this post a couple of weeks ago about this cause and highlighted all the NFL players who are decked out in pink this month. Here's a few more of some of my favorite companies that are supporting the cause.
Yoplait's super-popular Save Lids to Save Lives program is back and and I've been eating my fair share of their yogurt. They are accepting lids through the end of the year and for each lid received, 10 cents will be donated to breast cancer research... up to $2 million! This year they've added a way for us to redeem our lids online to make it real easy for us as well as for the folks at Yoplait. Visit their Save Lids Save Lives website to find out how. Hey, they even customized the page to include a Rochester, NY greeting for me. Plus you can share your story here as well.
On Yoplait's Facebook page they are featuring the Save the Lids campaign and have a "Share with Friends" option. Here you can select a message from a choice of nine to share on your wall to help encourage your friends to save the lids as well. I chose the "I collect Pink Yoplait lids for my mom" message.
Another brand, Food Should Taste Good, is encouraging fans to "do good." Visit their Facebook page and you can send coupons to friends for free bags and also enter a sweepstakes for a chance to win a year's supply of chips. 100% of the proceeds go to groups fighting breast cancer. You can also buy pink bags of the brand's snacks in stores which a portion of the proceeds also going to breast cancer organizations.
One of my new favorite teas, First Specialty Tea, has added Strawberry Hibiscus Tea to their Sip for the Cure cause! For every tin of tea purchased they donate a $1 to Susan G. Komen for the Cure and have previously donated over $1 million. The products can actually be purchased in their Facebook Store.
Sutter Home Winery has launched the 10th year of their Sutter Home for Hope program, which also raises money for breast cancer research, treatment and education programs. Now through the end of the year they will donate $1, up to $100,000, for every top-quality seal or receipt from any Sutter Home bottle of wine that they receive.
On the Sutter Home Facebook Page they are offering ways for people to get involved such as submitting a photo for a chance to be included in their Ribbon of Life. Also 400 lucky fans will receive an exclusive Sutter Home pink jersey and everyone can take their Breast Cancer Awareness quiz and post their knowledge on their wall. Sutter Home is also currently running the Sweet Escape Sweepstakes which offers a chance to win one of four really nice destination travel packages.
So please support these brands and the cause, especially this month. Hopefully we will help to make a difference.