Advent Calendars help Facebook Pages get Fans into the Holiday Spirit
December 07, 2011
By Guest Blogger, Donna DeClemente, Donna's Promo Talk
Many brands are turning to Facebook this holiday season to promote their marketing campaigns while trying to grow and engage their fan base. Utilizing applications to run a sweepstakes or contest, give away coupons, administer a brief survey, or to promote a charitable cause are all great ways to get people involved beyond just clicking the "Like" button.
ShortStack is one of the newer applications that I have been trying out this past year. They recently announced their new Holiday Reveal Calendar template which enables you to run a campaign where users can unlock new content on your tab each day. It's idea for a 12 days of Christmas countdown type campaign.
Once a user has opened a day they will be able to see the prize, deal, gift, or whatever that has been placed within! If the day is still locked, the user will be served a message asking them to come back later to see the hidden content. The Calendar template is completely customizable, so you can use whatever graphics and photos you wish. Here's a video you can view that gives a quick review..
One company currently utilizing this ShortStack template for a holiday campaign on their Facebook page is AMD, a computing and graphics solutions technology company.
Now through January 2 the AMD Holiday Sweepstakes will be offering chances to win prizes ranging from products by HP to Marc by Marc Jacobs. Participants must Like the page first and then are invited to come back each day and enter to win that day's prize. The grand prize will be offered on the last day of the Holiday Sweepstakes, January 2, which includes an AMD Eyefinity setup and an HP TouchSmart 320-1050 All-in-One-PC.
Wildfire is another application that I have utilized for many clients and have written about before. Last month they launched their Advent Calendar template that also allows for the opportunity to create a calendar with up to 31 days that can reveal a special treat, message, gift, or prize each day.
Wildfire is offering these “advent-like” templates through their new Social Marketing Suite. To help promote the new templates Wildfire launched the 31-Days of Social Media advent calendar on their own fan page that offered daily social media advice throughout the month of November.
These are just a few of the ways you can add some fun content on your Facebook page to help get into the holiday spirit and engage your audience.
I have always had Advent calendars in the house since I was a child and then continued the tradition by giving them to my daughters, so I especially love these ideas. However, ours always revealed a different piece of chocolate each day. Now an app that could deliver that would be high on my list!
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