Chevy's got a Super Bowl App and a big Game Time Sweepstakes
January 25, 2012
By Guest Blogger, Donna DeClemente, Donna's Promo Talk
For anyone that is a true football fan, last Sunday was by far one of the most exciting NFL conference championship game days you can have. Yes, it will take a while for Raven fans to get over the missed chip-shot field goal and the 49er's to wonder what if they didn't turn over the ball in overtime. We're now moving on to Super Bowl XLVI with a big rematch between the Patriots and the Giants. As I said in my last post, I'm betting on Eli Manning and the New York Giants to be this year's champions.
The Super Bowl has now become the most active topic of the millions of us who write blogs posts and updates on Facebook, Twitter and now, Google+. In 2011, the only Facebook status update topic in the world, amongst 800 million users at the time that beat out the Packers winning Super Bowl 45 was the death of Osama bin Laden. Since many of these tweets and Facebook updates come via a mobile phone, this year General Motors and Chevrolet is adding mobile to their mix to capitalize off this.
If you want to watch the Super Bowl on February 5th on your smartphone or tablet, Chevy's got an app for that. The Chevy Game Time app is now available in the Android Market, Apple's App Store and at chevy.com/gametime. The app will ask viewers trivia and poll questions on subjects including the game, teams and commercials. Participants who answer trivia correctly or choose the most-common poll answer will be entered into the Chevrolet Game Time Sweepstakes drawing. The sweepstakes is awarding thousands of prizes including some instant Win Prizes from Bridgestone, Motorola, the NFL and NFLShop.com, Papa John's Pizza and Sirius XM Radio.
Chevrolet will be running several ads during NBC's Super Bowl broadcast. When someone downloads the app, they receive a unique "license plate" number and if anyone's numbers match any plate in Chevy's Super Bowl spots, they will win one of 20 Chevy's. There is also an alternate means of entry in which someone that does not want to download the app can register for the sweepstakes by visiting chevy.com/gametime.
So I just downloaded the app and will try it out. I don't have a tablet yet, so I will be experiencing it off my Droid Incredible phone. Should be interesting. In the meantime we all now have to go a whole weekend with no football! Let the fun begin.
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