Finding clarity in 2012
Introduction of the Facebook Timeline: Should Business be Concerned?

Michele Bachmann's "Female Problem"

By Guest Blogger, Mary Schmidt, Marketing Troubleshooter 

04_Bachmann_iowa_full_600x400From Christian Science Monitor: Why did Michele Bachmann's campaign crater? 

Gaffes...defections...and - ta-da!

Women. You would think the only female candidate in the GOP race might attract a disproportionate share of woman voters. But Bachmann didn’t. According to an Iowa State University poll taken in late December, her vote share was about 7.2 percent with both genders.

Well, duh.  Really?  It shouldn't have surprised anyone.  Anyone who knows anything about women, that is. But, gee, it's so gosh darn perplexing, say the shallow pundits and lazy marketers. After all, she's a mom! She's raised 23 foster kids! She looks good (but not too good.) Many women do like her...and (what they perceive as) her good Christian values.  

Surely, what's not to like about any of that?   

So, why didn't she get a lot more votes?  Well, maybe - just maybe - because not all women think alike, even when we have things in common.  Maybe - just maybe - we're interested in more than one (or two) issues. As one columnist noted, Bachmann kept saying the same thing, over and over.  And  - while a basic of media training is "stay on message" - people get bored with the same ol' same ol'.   "Obama bad" - even if you believe it - doesn't tell you anything about the candidate's knowledge of foreign policy.  Yeah, yeah, we've heard that! What else ya got? 

Last, but certainly not least.  Just because she's got girlie parts doesn't mean we don't knew stupidity and lying when we see it. (Yes, yes...I know.  That's rather rude of me.  But, c'mon. We can and must do better.  Personally, I find Ms. Bachmann highly amusing when she's goes off into whopper-land and does that crazy eyes thing, but that's entertainment, not leadership.)  

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)