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February 2012
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April 2012

by Yvonne DiVita It's not really new. It's been around a bit - certainly, smart, innovative thinkers recognized the value of tapping into your community/network for funds, long before they decided to call it CrowdFunding. (aka crowdsourcing) Think of it as American Idol for small businesses - who loves you... Read more →


by Yvonne DiVita If it's Friday, I'm probably here, in front of my computer. Actually, I'm here every day. Saturday and Sunday, too. Don't feel bad for me. I like being in front of my computer. It means I work from home (great cartoon depiction of working from home here).... Read more →


By Guest Blogger, Donna DeClemente, Donna's Promo Talk I arrived back in Chicago on Tuesday to attend the PMA's Annual Marketing Conference in which Day 1 of the two-day conference took place yesterday. It's being held at the Westin North Hotel for the first time which is my first time... Read more →


From the Editor's Desk. This came across our desks and we simply had to share! Check out their website for more information on the co-founders. Women You Should Know a website founded by entrepreneurial mavens Jen Jones and Cynthia Hornig in September 2011, delivers an original and refreshing look at... Read more →


by Yvonne DiVita This blog started out as a marketing to women online blog - my intent was to help companies reach the women's market. To that end, we were pretty successful from the get-go. Over time, this blog has evolved into much more than a marketing advice column. You,... Read more →


by Yvonne DiVita "Life, liberty and the pursuit of happiness." That's what America is about. Yes? What does that mean? I've never been sure what "the pursuit of happiness" is. Is it having the right job? The right spouse? Living in the right neighborhood? Is it living comfortably, because you... Read more →