Riley Cooper rocks congress -- for kids
America the Beautiful, For Spacious Skies

UPS leverages celebrity clout for charity

Lee Westwood_HSBC_ChampionBy Amanda Ponzar

One of the best parts of my job is working with some of the world’s top corporate citizens, including UPS. For the fourth year in a row, UPS is partnering with United Way on a charitable auction with new items available every week through September 3.

As part of its corporate social responsibility and philanthropy, UPS is leveraging its celebrity connections by providing a round of golf with world champ Lee Westwood, NCAA® tickets, sports collectibles including race-worn items from NASCAR driver of the No. 99 UPS Ford Carl Edwards as well as other items from Roush Fenway Racing, and a variety of products from UPS partner LIVE NATION, including Ticketmaster gift cards and unique photographs of artists who have toured sustainably with UPS, including Eddie Vedder of Pearl Jam.

DSC_0078All this –- more than 80 total items -– will be available on eBay, with all funds raised benefiting United Way Worldwide. UPS even donates free item shipping to winning bidders.

UPS knows celebrity athletes, stars and politicians (the auction includes autographed George Bush & Condoleezza Rice books) can raise more awareness and more funds to improve lives and communities. It’s one thing to auction a football; it’s another to auction a football autographed by a star. (Similar to my post last week “Riley Cooper rocks congress -– for kids.")

Multinational corporations and celebrities have a responsibility to do more good with the incredible resources and talents they’ve been blessed with. And many do. But that doesn’t get any of us off the hook. Each of us can do something with what we have -- give your time, money, influence, goods, help, etc.

Over 30 years, UPS and its employees have donated more than $1 billion to improve lives in partnership with United Way. This auction is just one small piece of their incredible commitment to building sustainable communities. Go UPS!

Read the press release.

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