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Countdown to London 2012 - There's an app for that!

By Guest Blogger Donna DeClemente, Donna's Promo Talk

Olympic-London-LogoThe Opening Ceremonies of the 2012 Summer Olympic Games in London is now only 8 days, 15 hours and 25 minutes away. I know this exact time as of 8:35 EDT today because there's an app for that! In fact, there are many apps for the this year's Summer Olympic games which some are calling the "Socialympics".

I am getting excited and there will be many opportunities to view the events and get engaged with a two-screen viewing method. So I thought the Olympics were a good enough reason to finally go out and purchase an iPad, which I did this past weekend. I've been talking about it for months, so now I am fully ready to experience the games as socially as possible. Still working on downloading all the apps though!

As you probably know NBC ( is the official broadcast partner of the Olympic Committee and has committed to be up to 2020. NBC announced recently that they were partnering up with Facebook. NBC-OlympicsStarting on July 27 the plan is that NBC will feature data from Facebook and Facebook will feature exclusive content on NBC’s Olympic pages. Supposedly their was no money exchanged in this, but since NBC has to pay an enormous about to cover the games, sounds like Facebook got the better deal here.

So I started out on Facebook which they have their own Olympic Games Page with 2.9 million Likes. I then found the Countdown to London app on the NBC Olympics Facebook Page. This photo is featured there today which provides a link to NBC's Olympics Tumbler page which invites people to upload their own photos that "show your Olympic pride". The Facebook page promoted a sweepstakes back in June that was sponsored by BMWUSA, to win a trip to the Closing Ceremonies. There are many great photos of athletes here as well as trivia games and interesting stories about them. I saw this photo and just couldn't resist sharing it. Olympics-Abby-Road

There are over 1,000 athletes participating in the Olympic Athletes’ Hub this year where you can connect with them in real-time chats, get updates about them and participate in the Hub community to earn points and badges. Users can sign-in using their Facebook or Twitter log-ins to make it easy.

I wrote this post earlier about Visa, one of the Games worldwide sponsors, and their Global Cheer Olympic promotion. One of the other Worldwide sponsors, Coca-Cola, has also launched a major promotion to tie-in with the Games. Coca-Cola has combined its music and Olympics history and created the Move to the Beat App is which invites fans to create their own ‘Olympic beat’. It is accessible from the Coca-Cola Facebook page and analyses a person's social activity to create the ‘sound of you.’ It analyzed mine which is shown in the graph below which ended up creating "My Beat" which I invite you to check out.


Some of the other sponsors are doing some pretty cool campaigns this year as well. So check in next week as I continue my coverage of this year's Socialympics. As of the end of my post we now have 8 days, 13 hours, 33 minutes and counting!


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