By Guest Blogger, Donna DeClemente, Donna's Promo Talk
Here's a cute Thanksgiving promotion that I thought I'd share that helps out a good cause while also involving one of the newer social media platforms, Pinterst. Campbell Soup is encouraging cooks to include its classic green bean casserole recipe, made with Campbell’s Cream of Mushroom Soup, on their menu for Thanksgiving.
Through Nov. 30, Campbell will donate $1 (up to $10,000) to Feeding America for each image of the casserole a user pins or repins to their Pinterest board. All the images are then also repinned to the “Most Colossal Casserole Pinterest board” appearing on Campbell’s Kitchen Pinterest page.
Besides their Pinterest page, Campbell is also integrating their other social media platforms by promoting this on the Campbell's Condensed Soup Facebook page and also on Twitter @CampbellSoupCo, as well as through the Campbell’s Kitchen website.
There green bean casserole recipe was created in 1955 in Campbell’s Kitchen by home economist Dorcas Reilly who also featured French’s French Fried Onions. It became popular after appearing in an Associated Press Thanksgiving piece that same year.
According to Campbell, more than 30 million households will include the side dish in their holiday meals this year. We included the recipe last year in our menu. This year we're going with a classic Green Beans Amandine recipe courtesy of Wegmans. How about you?