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Learnings while at PMA's Annual Marketing Law Conference

By Guest Blogger Donna DeClemente

Today I am in Chicago for the start of Day 2 of the Annual PMA Marketing Law Conference. We're at the Sheraton Hotel which is right on the river. I even have a partial view of the lake from my room which is quite nice.

I have been attending the PMA conferences as their guest now since 2007. I first started my own blog, Donna's Promo Talk, at that time and have been blogging about the PMA since then.

This event, however, is the first one I have attended without my laptop. I decided to go light and just took my iPad along with my iPhone. Before I left I started a post on my computer and uploaded the PMA event image to it. Last night in my hotel room I opened the draft that I saved in Typepad and started writing a post about Day 1 of the conference. To my surprise when I went to save it, it wouldn't save.

So I have since then learned that Typepad has an app for iPad that I have now downloaded and am using as I write this post. It doesn't have all the bells and whistles as the computer version does, but it works. I haven't figured out if there is a way to include links. So for now this post doesn't have any.

In discussions with other attendees here at the conference, the overall agreement has been that we all need to continually try out these newer technologies just to keep up and stay relevant. It's an exciting time to be in this business, but it also results in many challenges.

Scott Monty, Head of Social Media for the Ford Motor Company, was our luncheon keynote speaker yesterday. As he noted, 90% of social media is all about just showing up. My iPad allowed me to show up here today on Lipsticking. Thanks for allowing me to share.

Nov 14, 2012


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