Jeep Wrangler Sweepstakes from Falken Tire Celebrates 2013 Jeep Jamboree USA
October 30, 2013
By Guest Blogger, Donna DeClemente, Donna's Promo Talk
For the past three years we have assisted Falken Tire with a major sweepstakes giveaway. The first year they gave away a Porsche Cayman. Last year it was the Porsche 911 Carerra Sweepstakes. This year they changed it up and instead of another Porsche are giving away a Jeep Wrangler Unlimited Rubicon in the 2013 Falken Tire Off-Road Rubicon Sweepstakes which will soon be coming to an end.
Falken Tire
is a leader in high performance on- and off-road tire technology for
cars and trucks. This year they formed a new partnership with Jeep
Jamboree USA and kicked off this sweepstakes back on March 22 to
coincide with the start of the 2013 Jeep Jamboree USA
series which continues until November 13, 2013. Jeep Jamborees are
off-road adventure weekends that bring people and their Jeep 4x4's
together in the outdoors. The history of these off-road treks goes back
to 1953 when 4×4 pioneer Mark A. Smith organized the first ever Jeep
Jamboree and voyaged across the Sierra Nevada Mountains by way of the
old Rubicon Trail. In 1954, Jeep became involved and Jeep Jamborees have
been an off-road tradition ever since.
The Grand Prize vehicle this year is valued at $65,000. To enter this sweepstakes we again are using the Signal platform
to create and host this promotion which collects the three different
methods of entry we are offering into one database. As with the past
Falken Tire sweepstakes, the promotion is mainly featured on their Facebook Page.
Participants must first be a fan to access the entry form. Jeep
Jamboree also features a link on their website that takes fans to the
Sweepstakes entry page on the Falken Tire Facebook page.
Since Falken Tire hosts many events throughout the year, they also wanted to include mobile entry into this year's promotion. People have the option to use their smart phone to scan a QR code provided by Falken Tire at these events or use a link that directs them to a mobile-optimized landing page. They can also enter by text message by texting the promotion keyword “WildPeak” to the short code 50101.
Currently there are a total of over 68,000 entries. Nearly 70% have come from the Falken Tire Facebook Page, 24% from the mobile website and just 6% from text entry. The platform allows us to maintain an SMS list of all the subscribers in order to send out future messages via text. We are now combining the text entries from this sweepstakes with the Falken Tire Meet Ryan Villopoto Sweepstakes that ran earlier this year to establish a list of confirmed subscribers.
So in a couple of weeks one very lucky person will be the winner of this brand new, specially modified Jeep Wrangler Unlimited Rubicon that has been on display at selected Jeep Jamboree events throughout the season. So check it out and go ahead and enter if you haven't yet!
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