By Guest Blogger, Donna DeClemente, Donna's Promo Talk
I woke up to a winter wonderland on the morning of Thanksgiving Eve here in Western New York. Not the normal weather for this holiday. We have a little over 6 inches of wet, heavy snow out there. I'm thankful that I don't have to go anywhere today or tomorrow or that either one of our daughters will be trying to get home, even though I am missing them already. So I'll be hanging out with our two dogs and 3 cats today as I write this post and work from home.
As I sat at my computer and reviewed what emails that I received over night I came across one from Pinterest titled "Last-minute Thanksgiving ideas". They invited me to check out their Thanksgiving Guide which includes a "Gobble Gobble" board with lots of inspiration for food dishes as well as decor. This image of a Turkey Cheese Ball from Taste of Home caught my eye and had to pin it.
The Campbells Homestyle, the taste that takes you home, Pin it to win in Sweepstakes also got my attention earlier this week. They will help take 15 lucky winners home this holiday season by awarding $500 airline gift cards. To participate you have to select a photo that reminds you the most of home from a selection of six different images that are featured on this promotion website or you have the option to upload you own photo. Once you enter your email address and select the photo you click "enter here" which will then instruct you to choose the Pinterest board that you would like to pin the image to.
Pinterest announced some new Promotion Guidelines a few weeks ago that I wrote this post about. While at the Annual Marketing Law Conference last week several speakers discussed these new guidelines and admitted they are not very clear. Pinterest states that you should not ask people to pin a specific image. So it was advised that instead you can offer them a choice from a selection of images to chose from, which is just what Campbells is doing here. The images that they selected came from this 90-second video that the brand produced which shows scenes of a family getting ready for a son to arrive home for the holidays. I entered and of course chose this photo with the dog! The video is definitely a bit "soupy", pun intended!
Here's another Pinterest sweepstakes that we recently helped the team at Sparkloft Media launch for their client. The Holidays in Kissimmee Sweepstakes invites participants to follow Experience Kissimmee on Pinterest and then create a board titled “Holidays in Kissimmee”. Participants need to then pin or repin at least five Kissimmee holiday-themed events and activities images to their board. Once their board is complete they must then visit theExperience Kissimmee Facebook page and enter their information along with the URL link to their board on the Sweepstakes entry page. They must be a fan of the Facebook page to access the Sweepstakes application.
Four weekly winners will be chosen at random each week who will each win a $500 Visa Gift Card along with a prize package consisting of certificates for a variety of activities in Kissimmee. We chose our first weekly winner yesterday who is Jennifer from Boston. Here's the Holidays in Kissimmee board she created and this is one of the images she pinned. Again, Kissimmee followed the Pinterest Guidelines by giving participants a choice of what images they wanted to pin and not specifying one.
I pray that everyone gets where they're going today and tomorrow safely. Thanks again for being a reader of Lipsticking -- and from our family to yours, Happy Thanksgiving.