Understanding Your Options With The Merchant Cash Advance
Reflections on 7 Years of Blogging and the Dove Brand

Social Networking Tips for Female Entrepreneurs

Guest post by Ryan Currie

Being a woman in business is hard enough without having to navigate the murky waters of social media. But in today’s increasingly-digital age it’s not sufficient just to own a business and smile your way through trade shows, you have to be involved and invested in social media! For women, this can be trickier than it seems for a variety of reasons.

Here are a few social networking tips for female entrepreneurs to keep your business growing and your IStock_000026547944Small (2)reputation stellar.

Develop a Distinct Online Presence
Too many women are tempted to roll their entrepreneurial venture (think: real estate or custom-made furniture) into their existing social media accounts. If your business has any hope of growing and standing on its own two feet you’ve got to start by setting up totally separate profiles on all the social sites you hope to use. Your message will stay more focused and your business will be taken more seriously.

Use the Network You’ve Already Built
Statistics say that over 78% of all women use social networking sites (compared to only 69% for men) which means women are at a unique advantage for milking their online network. Women are also responsible for about 62% of all online “sharing” that takes place so if you’re an entrepreneur, reach out to this demographic and let them spread the word for you. It’s smart to cross-promote your brand, occasionally posting about business on your personal pages while regularly updating your business profiles too.

Don’t Get too Personal
For women more-so than men it’s sometimes hard to separate business life from home life. This is particularly true for entrepreneurs who work out of their homes or consider their business secondary to raising their family. Often this translates to overly-personal, sometimes emotional posts on social media about subjects that just aren’t professional. The key is finding a happy balance between being relatable and upfront about your identity as a female entrepreneur and avoiding baby-picture overload.

Get on Pinterest Immediately
If there is one social site particularly suited for female businesswomen it’s Pinterest. Skewing over 70% female, Pinterest is an excellent source of referral traffic and is actually pretty supportive of female-owned businesses. If your business involves something that can be photographed, something that can be broken down into a tutorial, or something that’s food-related you’re golden when it comes to Pinetrest-worthy subject matter.

Ask for Support
Men do it all the time but women, for whatever reason, have a hard time “selling” their social connections. It’s important to be upfront about what you want to gain from social: do you want to talk directly to customers? Get more business? Change people’s perception about your industry? There’s enough clutter online that it’s crucial you’re specific about how you want people to interact with you and that you follow up and introduce yourself, even when it feels uncomfortable. Social is a terrific avenue for women to “sell” themselves if they’d only get past the stigma.

Social media was practically created to serve women’s interests and needs and it’s truly changing the way small businesses work. If you’re a female entrepreneur and you’re not sure how to go about planning a social media strategy, keep these tips in mind. You’ll be surprised how quickly your business can gain traction online!

About the author: Ryan Currie is a product manager at BizShark.com, with 5 years experience in online marketing and product development.  In addition to web related businesses, he also enjoys the latest news and information on emerging technologies and open source projects.



Feed You can follow this conversation by subscribing to the comment feed for this post.

Leonard D

Hello Ryan, great post. well I agree, social networks are the key and the first stop for promoting you business. In addition, it is very important to choose the right social network for your needs, and this is not necessarily the network you're already using. For example- general social networks (like Facebook), photo social (pinterest, flikr), professional networks (linkedin), local social networks (meetey.com) etc etc. hope I could help

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)