Friday Musings on a Monday
Strategic Thinking

Welcome Spring and the NCAA March Madness

By Donna DeClemente, Donna's Promo Talk

NCAA-2014-LogoWe all are very happy to welcome Spring, which officially arrives tomorrow at 12:57 pm ET, after experiencing the coldest winter that most of in here in the Northeast can recall in our lifetime. But they say we won't really feel it since this cold pattern here is expected to last through the end of March. With the arrival of Spring, tomorrow also kicks off this year's NCAA March Madness tourney. Have you got your brackets done yet? Better hurry.

It happens every year this time. The productivity in the office goes way down as people discuss their bracket choices and who's in and who's out as the games go on. This year every game will be streamed live online, so there will be many monitors in the office focused here. NCAA fans will be visiting Buffalo who is host to the tournament through the weekend. Our local favorite team, Syracuse Orange (3rd seed), kick off there tomorrow afternoon against the Western Michigan Bronco's (14th seed). I have to admit, I still don't understand the whole seed thing and I've read many predictions of who's going to win based on past seed placement, but really who knows!

LG-LockerRoom-SweepsLG Electronics USA is in its fifth year as an NCAA corporate sponsor and this year they are inviting fans to “Do Game Day Right.” Fans can explore the LG Locker Room  from the LG Facebook page where they can enter the Locker Room Sweepstakes for a chance to win a trip to the 2014 NCAA® Final Four™ tournament happening in Northern Texas. Fans can also enter any where online that they see this 'Sweeps' pennant graphic that is located on over 50 different retail websites that carry LG products. Other great prizes include chances to win LG products such as a LG Washer and Dryer pair, a 55" and a 47" LG Smart TV, a LG G Pad and a LG Countertop Microwave. Entries are being accepted daily through 3/28/14.

LG is also giving fans another way to win a trip for 2 to the 2015 NCAA® Division 1 Men’s Basketball championship with a contest inviting them to post in Vine and show their game day passion. Fans now have only up till March 21 to create a video showing how they “Do GameDay Right” using the Vine mobile app. Fans must also follow @LGUS on Twitter and tweet their Vine with the hashtag #LGGameday where you can view many of these videos.

Once the Submission period has ended, 50 Semi-Finalists will be randomly selected and from those a panel of judges will choose the top 10 Finalists based on the following judging criteria: Passion and excitement conveyed with relation to the contest theme – 50%; Originality and creativity – 25%; Clarity and quality of video – 25%. The public will then be able to vote on their favorite from the 10 Finalists the judges have picked. The grand prize winner will be determined by the video that receives the most votes.

For those of you still looking for a Brackets challenge to submit, here's one from Quicken Loans that's on Yahoo offering a chance to win a Billion Dollars! Good Luck everyone and go CUSE!


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