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20 Ways to Promote Yourself on Twitter

In good company: corporate champions of change

Awardsby Amanda Ponzar @LivingUnited

Let's talk about Twitter:

-- #redefinepower from @ForbesWoman Summit

-- #BringBackourGirls which leveraged social media to raise awareness and demand action regarding the abduction of girls in Nigeria. Human trafficking and slavery is one of the greatest moral outrages of our century; an atrocity that affects millions of people, primarily girls and women, in every country including the United States.  

-- #UWCLC. It was trending on Twitter most of the week. What is it?

Twitter trendUnited Way just finished its annual conference (called CLC) today, and one of the highlights was recognizing "Corporate Champions of Change." Companies that are doing good and making the world a better place for all of us.

Just watch this video, and you'll see why I love my job.

Full news release below. Normally, all we hear is the bad news. Isn't it time to hear about the good stuff?

United Way Celebrates Corporate Champions of Change

11 corporations recognized for innovative use of company assets, employee engagement and results in communities worldwide

Alexandria, VA (May 14, 2014) – Yesterday, United Way Worldwide recognized eleven companies as “Outstanding Strategic Partners,” celebrating their long-term commitment, giving, volunteering, leadership and employee engagement which is making a lasting impact to improve lives and communities.


“United Way and communities around the world wouldn’t be where we are today without the passion and partnership of these corporate leaders and their employees,” said Brian Gallagher, president and CEO, United Way Worldwide. “They are helping us scale impact around the world and create opportunities for a brighter future and a better life for all people.” 


2014 winners:

  • 3M (NYSE:      MMM) @3MNews – 3M & its      employees encourage innovation through      science, technology, engineering and math (STEM), by volunteering and      supporting students and schools. Globally, 3M supports United Way’s early      childhood education effort around the world including Latin America,      Europe, Africa and Asia Pacific.


  • AT&T (NYSE: T) @ATT      – AT&T is one of United Way’s top national company campaigns year      after year and also supports United Way through an AT&T online      auction. AT&T also is leading the way with new technologies, including      a mobile optimized web application for employees to pledge during the      annual campaign using their mobile phones.


  • Bank      of America      (NYSE: BAC) @BofA_Community -- Bank of America has been a longtime      supporter of United Way and its affiliates for decades contributing more      than $200 million and engaging employees annually through the company’s      United Way Campaign. In 2006, the bank helped launch United Way’s      life-changing financial stability work and has contributed $6.5 million      towards volunteer income tax assistance and Earned Income Tax Credit      education as well as holistic financial programs, which have helped      millions of hardworking individuals and families nationwide.


  • Deloitte LLP, @DeloitteUS -- Deloitte is a leader in its efforts to help address      our nation’s most pressing societal needs, notably through its more than      30-year commitment to United Way. With one of the nation’s largest United      Way employee giving campaigns – and alongside its award-winning pro bono      program and community engagement initiatives – Deloitte supports its      national focus on education and veterans issues through designated United      Way collaborative funds.


  • GE (NYSE: GE) @generalelectric -- GE’s global vision for education, income and health includes a long-term commitment to and investment in United Way and communities from the company, foundation, employees and retirees. GE also donates 2% of all appliance purchases at the GE Outlet Store to help United Way advance the common good.


  • P&G (NYSE: PG) @proctergamble -- P&G touches and improves the lives of millions of children around the world, and made it possible for the entire Latin America region to focus on improving early learning and helping kids get ready for success in school by expanding Born Learning with United Way.


  • Publix Super Markets, @Publix – Publix has made      a long-term commitment to kids and Born Learning, United Way’s early      childhood education engagement campaign, educating customers with helpful      tips on school readiness through multiple channels – in-store experiences,      newsletters, shopping bags and more.


  • Target (NYSE: TGT) @Target -- Target’s national education partnership with United Way is helping communities collaborate to improve kindergarten readiness and test scores, and long-term, ensure more young people graduate from high school and college.


  • UPS (NYSE: UPS) @UPS -- UPS and its employees were the first company to raise $1 billion in contributions to United Way, with focused efforts on education and financial stability. UPS also holds an annual eBay auction, leveraging their sports and entertainment connections to raise funds for United Way. The company has also been an early champion for United Way’s global expansion, ensuring more people and communities would be strengthened for generations to come.


  • Walmart (NYSE: WMT) @WalmartGiving – The Walmart Foundation’s national investment in MyFreeTaxes with United Way is increasing access to free tax preparation and filing services and building awareness about the Earned Income Tax Credit. This critical work has helped millions of individuals and families save over $8 billion since 2009, building financially stronger futures and communities.


  • Wells Fargo (NYSE: WFC) @WellsFargo -- Wells Fargo is working with United Way to create a new Financial Capability Network that will strengthen individuals, families and communities across the country. This work is helping people follow a budget and save for the future so they can buy a home, educate children, build a business and achieve their financial goals.

Winning companies also increased employee engagement through mobile, web, videos and social media and leveraged numerous company assets including product donations and skilled volunteering to create sustainable, positive changes in local communities worldwide in the areas of education, income and health.


About United Way

United Way is a worldwide movement of nearly 1,800 community-based United Ways in 41 countries and territories. It advances the common good by focusing on education, income and health – the building blocks for a good quality life. The United Way movement mobilizes millions to action – to give, advocate and volunteer – to improve conditions in their local community. For more information about United Way, please visit:



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