by Yvonne DiVita This past week I had the pleasure of attending a conference for pet health insurance groups. It was illuminating in so many ways! Did you know that pet health insurance only reaches 1.5% of the American public with pets? I was pretty surprised by that stat. Surely,... Read more →

by Yvonne DiVita "This is Google's killer app," Tom said last year when he returned from Social Media Marketing, a conference for business professionals in the social space. He was clearly excited. His eyes were bright, his smile was lively, there was a hint of laughter in his words. Good... Read more →

by Yvonne DiVita with Ally E. Machate I am privileged to receive a good many books in the mail, often unsolicited. As someone who finds books one of the best resources for business learning and success, in the world, I welcome most books with enthusiasm, as they come through my... Read more →

By Donna DeClemente, Donna's Promo Talk Memorial Day is this weekend, what we refer to as the unofficial start of summer, which includes many summer-themed promotions targeted to consumers of all types. It also kicks off the summer movie season with many action-adventure type movies hitting the theaters soon. “TRANSFORMERS:... Read more →

In my younger years... Dear Troll, Yes, you... the troll who attacked me several years ago. The troll who called me a liar and a scam artist. The troll who said print on demand, self-publishing, and working with people who wanted to control their books, was a trick. I'm still... Read more →

by Yvonne DiVita "I want three bedrooms, an updated kitchen, and character. Yes, a house with character." That's a common phrase uttered on HGTV's popular show, House Hunters. Every time I hear someone ask for character, I wonder what they mean. Do they mean... older home with crown molding, hardwood... Read more →

by Yvonne DiVita It's that simple... twitter is a powerful business tool, but only if you use it correctly. Try several of these ideas, not just one, and be consistent. Remember, success does not come to 'those who wait'... it comes to those who go out and get it. 1.... Read more →

by Amanda Ponzar @LivingUnited Let's talk about Twitter: -- #redefinepower from @ForbesWoman Summit -- #BringBackourGirls which leveraged social media to raise awareness and demand action regarding the abduction of girls in Nigeria. Human trafficking and slavery is one of the greatest moral outrages of our century; an atrocity that affects... Read more →

By Donna DeClemente, Donna's Promo Talk Sunday is Mother's Day and while I appreciate a day that celebrates moms, I feel it has become a bit too commercial. Whatever form of media you may engage in right now you will see a "Mom" message in one form or another. Marketers... Read more →

Oh the stories they will tell by Yvonne DiVita I'm working on a presentation for an insurance organization about how to use social media effectively. Insurance organizations are traditionally one of the groups that worries excessively about the way people use content on the web, and especially about what will... Read more →