By Donna DeClemente, Donna's Promo Talk

Memorial Day is this weekend, what we refer to as the unofficial start of summer, which includes many summer-themed promotions targeted to consumers of all types. It also kicks off the summer movie season with many action-adventure type movies hitting the theaters soon.

“TRANSFORMERS: AGE OF EXTINCTION”, the fourth film in director Michael Bay’s global blockbuster franchise, will hit theaters on June 27. It stars some of my favorite actors, Mark Wahlberg, Stanley Tucci and Kelsey Grammer. The film's PR release states that the movie "begins after an epic battle that left a great city torn, but with the world saved. The characters are swept up in a war of good and evil, ultimately leading to a climactic battle across the world." Sounds like another classic adventure movie! You can watch the trailer here.

Big Red Soda has partnered with Paramount Pictures on this movie to launch a promotion offering fans a way to win big prizes and collect some Transformers swag. The Big Red $25,000 Transformers Sweepstakes just launched on May 19 . Fans can enter the sweepstakes at bigred.com/tf4 which is off of Big Red's Facebook Page. Prizes include TRANSFORMERS collectable figures, Hasbro toys inspired by the movie, wearables, DVDs, posters and even  a cooler that transforms into a picnic table. All in all, Big Red will be giving away over nine hundred prizes sure to create some excitement at all levels. Sweepstakes ends on August 15.

The promotion also includes Limited Edition TRANSFORMERS themed cans found only on Big Red Zero soda. The series of six cans will feature renderings of TRANSFORMERS figures Optimus Prime and Bumblebee. Fans will even be able to pick their side by choosing between Autobot and Decepticon themed cans.

"This is our opportunity to offer everyone a chance to receive something ‘Deliciously Different’ in anticipation of one of the biggest films of the summer,” says Thomas Oh, Big Red’s SVP of marketing. “We are thrilled to be part of bringing the explosive on-screen action of TRANSFORMERS to life with not only our Limited Edition TRANSFORMERS can series but also a sweepstakes offering fans the chance to win some unique TRANSFORMERS prizes.”

So get ready for an action-packed, hot summer. After the hard, cold winter that most of us experienced this year, we're all so looking forward to it!