But the truth of being a writer is that it’s a lifelong venture. No matter who you are or how well you write, it’s imperative you live in ‘learning mode’, studying your craft by reading classics, by writing everything and anything, and by attending workshops or holding your own. To do less is to risk creating stale, poorly understood, almost unreadable copy. Read more →


We talked further about blogging. About how it could grow his readership. He proposed to me that he wanted his books to be read by small business owners, CEOs of businesses under $24million. Or thereabouts. He knew his message of how to be a great CEO would resonate and help those people. But he didn't see how a blog could get him there. He insisted the people he wanted to reach didn't read blogs. When, of course, they did. Many big brands were starting to blog by then.  Read more →


I wish more kids loved the library the way I love the library. I learned so much by taking books out of the library every week, as a pre-teen. I read at least four or five books a week. I gave a book report on every one. I won an award for it. How great is that? It wasn't an award that the school issued every year. It was made up just for me. Because I was such a prolific reader. Read more →


My entrance into the world of the gig economy, where I started back in 2002, didn't focus on women. My focus was on earning that almighty dollar, in order to pay bills. Do you relate? When you are dependent upon clients, customers, people who are willing to buy what you're selling, you always seems to have your eye on the bottom line. How much did I make today? This week? This month? Read more →


Time is our enemy Any individual over say 50 will tell you that time goes by faster and faster as you age. I am not sure why we perceive time in such a different way, as we age. But we do. We notice things more. We notice the way the sun gleams through our office windows, even as it has to slip through last year's smudges and dirty trails of rain, still clinging to the window, like  yesterday's blurry reminder that our eyes don't work as well as they used to. We notice the way traffic sounds different at certain hours of the day; a hurry-hurry of the tires of so many cars passing down the hill on their way to work; or the slow hum they make on their way home. We notice the way the morning seems to slip by unnoticed, because we get busy cleaning, or working in the garden, or writing a blog post, and suddenly it's afternoon, and the day is almost over.We notice these things because we lament over all the necessary things we have to do, want to do, will never get to do - now. Now that we're officially, according to statistics, old. Read more →


by BIG Idea Facilitator Yvonne DiVita Women Entrepreneurs - we ARE millions strong! My office is a reflection of me, as I expect your office is of you. Given my devoted attention to women entrepreneurs, especially baby boomer women, you can imagine I am surrounded by strong, inspirational things. We'll... Read more →