I have Today with Diane Forster It's been close to a year since I met Diane Forster at a woman's business conference. She was one of the most dynamic people there. During one session, the hostess of the conference called on Diane to tell the room a bit about herself.... Read more →


You must read. And then read some more. In fact, put down the business books and read the classics. I'm talking Hawthorne, Virginia Wolfe, Mark Twain, Edgar Allan Poe, Tolkien, even the not yet classics by Stephen King and others who invent entire worlds out of thin air. Yes, even Harry Potter. There is a wealth of learning in fiction. Read more →


A story does need credibility. Storytellers are allowed to borrow from memories that may not be so sharp, as long as the truth is not stretched too far. In business, you can take a personal memory and craft a business story around it. It serves to show your customer that you're human, just like she is. Mark Twain is one of my favorite authors. He was a master at storytelling.  Read more →


by Yvonne DiVita This past week I had the pleasure of attending a conference for pet health insurance groups. It was illuminating in so many ways! Did you know that pet health insurance only reaches 1.5% of the American public with pets? I was pretty surprised by that stat. Surely,... Read more →


by Yvonne DiVita with Ally E. Machate I am privileged to receive a good many books in the mail, often unsolicited. As someone who finds books one of the best resources for business learning and success, in the world, I welcome most books with enthusiasm, as they come through my... Read more →


In my younger years... Dear Troll, Yes, you... the troll who attacked me several years ago. The troll who called me a liar and a scam artist. The troll who said print on demand, self-publishing, and working with people who wanted to control their books, was a trick. I'm still... Read more →