Working with bloggers is a good thing. Working with bloggers if you're an author, to create a blogging book tour, can help your book soar in sales. Read more →
I call it time to embrace your phenomenal self, as a woman, in the 21st century. I call it time to tell the story - the real story - of who you are. You can leave out some parts because some parts are too personal or too precious to share. But, for the most part, you need to cry a little, laugh a lot, get angry, then be joyous, because the telling of your story is just the beginning of your journey and the journey you will take your readers on. Read more →
We talked further about blogging. About how it could grow his readership. He proposed to me that he wanted his books to be read by small business owners, CEOs of businesses under $24million. Or thereabouts. He knew his message of how to be a great CEO would resonate and help those people. But he didn't see how a blog could get him there. He insisted the people he wanted to reach didn't read blogs. When, of course, they did. Many big brands were starting to blog by then. Read more →
The corporate ladder is a commonly known analogy in the American workplace. It’s representative of honest and hard work to secure a prosperous life and achieve upward mobility. In short, it’s the American Dream. Read more →
by BIG Idea Facilitator Yvonne DiVita Women Entrepreneurs - we ARE millions strong! My office is a reflection of me, as I expect your office is of you. Given my devoted attention to women entrepreneurs, especially baby boomer women, you can imagine I am surrounded by strong, inspirational things. We'll... Read more →
by BIG Idea Facilitator, Yvonne DiVita For us, at Lipsticking, the concept of a confident, independent, and ambitious woman is a natural. There is little new about it. Women have shown their independence, their confidence, and their rising ambitions quite clearly from the dawn of civilization. Interestingly, society often spends... Read more →
by BIG Idea Facilitator, Yvonne DiVita Influencer marketing seems to be the buzz word of the day. Maybe you're wondering what it means. Who are all these influencers? How are they marketing themselves? Are they all that important? How do you connect with them? Let me try and answer some... Read more →
It's 8:00. I have a cup of coffee and a dog at my feet and what could be better than that? The cross country trip from Colorado to NY was brutal. I won't sugar coat it. Travel was easy, yes, and Emily held up better than I. Our pet friendly... Read more →
By Big Idea Facilitator, Yvonne DiVita Everything comes to an end. Life teaches you that at an early age. I am experiencing the ending of an era, right now. I am trying to grasp so many lessons, taught along the way. As I embrace a new adventure in my life... Read more →
Got a dime? I got 12 Big Ideas for you. The dime a dozen saying is so old, I think it's getting frayed around the edges. But, it's true for big ideas. Big ideas are a dime a dozen. For every big idea you have, I have three. For every... Read more →