We talked further about blogging. About how it could grow his readership. He proposed to me that he wanted his books to be read by small business owners, CEOs of businesses under $24million. Or thereabouts. He knew his message of how to be a great CEO would resonate and help those people. But he didn't see how a blog could get him there. He insisted the people he wanted to reach didn't read blogs. When, of course, they did. Many big brands were starting to blog by then.  Read more →


by BIG Idea Facilitator Yvonne DiVita Women Entrepreneurs - we ARE millions strong! My office is a reflection of me, as I expect your office is of you. Given my devoted attention to women entrepreneurs, especially baby boomer women, you can imagine I am surrounded by strong, inspirational things. We'll... Read more →


by BIG Idea Facilitator, Yvonne DiVita For us, at Lipsticking, the concept of a confident, independent, and ambitious woman is a natural. There is little new about it. Women have shown their independence, their confidence, and their rising ambitions quite clearly from the dawn of civilization. Interestingly, society often spends... Read more →


by BIG Idea Facilitator, Yvonne DiVita Influencer marketing seems to be the buzz word of the day. Maybe you're wondering what it means. Who are all these influencers? How are they marketing themselves? Are they all that important? How do you connect with them? Let me try and answer some... Read more →


We're participating in today's International Women's Day with the help of Colette Cassidy at All Finance Tax by sharing an infographic of The World's Most Influential Female Entrepreneurs! Applause all around, please! As Colette wrote to Robbi, in her email, "Some of those featured are entrepreneurs in the traditional sense... Read more →