The corporate ladder is a commonly known analogy in the American workplace. It’s representative of honest and hard work to secure a prosperous life and achieve upward mobility. In short, it’s the American Dream. Read more →

guest post by Jane Dizon 5 Ways to Brand Yourself for Amazing Results in 2017 I can still remember being fascinated by Audrey Hepburn when I was growing up. She was undeniably the epitome of elegance from top to toe. From her pearls, to her iconic little black dress, to... Read more →

Business owners who work in the pet industry are lucky to have an inherently loyal customer base of animal lovers and pet parents who cherish their fur babies and want to give them the best products and services available. Marketing your business well ensures that those committed pet owners are... Read more →

If you, like many people, will be headed over the river and through the woods to Grandma’s house — or anywhere else for that matter — you may stress out at the idea of stepping away from your business for days or weeks at a time. Thankfully, we live in... Read more →

Guest post by Katie Parsons By now you’ve probably seen the viral “Like a Girl” video ad from Always that features men and women from different age groups performing physical actions like running or throwing a ball like (you guessed it) a girl. The ad, directed by women’s rights documentary... Read more →

Written by Ali Lawrence. Your audience reveals the health of your blog. When your viewers are loyal, consistent and quick to comment and share your content – and consist of more than six people - you have the ideal setting for your blog to become an online feast. The challenge... Read more →

Guest post by Joan DeMartin In the perfect writing world, you would have teams of dedicated professional editors to review each piece of your writing, and their insightful comments would only enhance your otherwise gifted prose. Uh, wake up! Reality intrudes with the dawn, and we writers mostly have to... Read more →

Guest post by Georgina Stewart We all have a sizeable personal network, which can be made up of family, friends, neighbours, ex-work colleagues, or fresh acquaintances. While, in terms of a successful application, networking will often play a vital role. If an employer is uncertain about employing you, then a... Read more →

Guest Post by Ali Lawrence. In a digital world becoming ever more digital, tapping into online marketing is a business must. Almost every demographic uses the Internet and can be influenced by web marketing, so why not tap into that? Many campaigns target specific groups, and these niche strategies can... Read more →

Guest post by Joan DeMartin We all want to make a good impression when we speak and write—whether it’s a condolence note to a dear friend or an email to a work colleague; what we say matters to us, and even more to others. Our written or spoken words represent... Read more →