Influencer marketing is best served by learning about, understanding, and openly engaging with your prime audience. It's not about you. It's not about your influence. It's not about giving away free stuff. Read more →
Post by Blog Manager Robbi Hess Does the idea of the "blank screen" make you cringe? It does for many entrepreneurs. After all, you're an expert in your business niche and that niche may not be writing. If you endeavor to write your own blog posts, here are three ways... Read more →
Post by Blog Manager Robbi Hess When I started blogging there were so many things I thought I knew, but boy I didn't! Here are a few things that I wish I'd known about blogging (or writing in general) when I first put fingers to keyboard: You won't be an... Read more →
Post by Blog Manager Robbi Hess I was #havingdinnerwithfamily and then I #walkedthedog before I #hadicecreamwithfriends and finally I #saidgoodnight. Aaahhh, the hashtag, the measurement by which we gauge our life... or so it seems. Remember, back in the "olden days" when the hashtag was called the pound symbol and... Read more →
Guest post by Georgina Stewart We all have a sizeable personal network, which can be made up of family, friends, neighbours, ex-work colleagues, or fresh acquaintances. While, in terms of a successful application, networking will often play a vital role. If an employer is uncertain about employing you, then a... Read more →
Guest Post by Ali Lawrence. In a digital world becoming ever more digital, tapping into online marketing is a business must. Almost every demographic uses the Internet and can be influenced by web marketing, so why not tap into that? Many campaigns target specific groups, and these niche strategies can... Read more →
Guest post by Ali Lawrence Though these two women had very different backgrounds, they actually had a great deal in common. They were both performers, and they were both seen as fonts of wisdom and honesty, Angelou based on her incredible series of beautifully written autobiographies and Davis because of... Read more →
By Donna DeClemente, Donna's Promo Talk Sunday is Mother's Day and while I appreciate a day that celebrates moms, I feel it has become a bit too commercial. Whatever form of media you may engage in right now you will see a "Mom" message in one form or another. Marketers... Read more →
By Donna DeClemente, Donna's Promo Talk With today's blog post, I am celebrating my 7th year of being a blogger. I wrote my first blog post on Donna's Promo Talk on February 27, 2007. I have developed a few traditions over the years in my blog postings, such as covering... Read more →
It can be easy as business women to get caught up in all the things we perceive as unfair in the workplace. While ten percent of Fortune 500 companies employ zero women on their boards and we haven’t seen an increase of female CEOs over the past few years, we... Read more →