By Donna DeClemente, Donna's Promo Talk Memorial Day is this weekend, what we refer to as the unofficial start of summer, which includes many summer-themed promotions targeted to consumers of all types. It also kicks off the summer movie season with many action-adventure type movies hitting the theaters soon. “TRANSFORMERS:... Read more →

By Guest Blogger, Donna DeClemente, Donna's Promo Talk This past weekend the final film in the super successful Harry Potter film franchise, Harry Potter and the Deathly Hollows Part 2, opened in the United States. It not only set a box office record for midnight showings ($43.5 million), it totally... Read more →

By Guest Blogger, Donna DeClemente, Donna's Promo Talk The Super 8 movie from Paramount Pictures released in theaters earlier this month poses again the age-old question: are we really alone? 7-Eleven is taking this opportunity to give a lucky fan the chance to find out for themselves with the Super... Read more →

Marketing to Women Online with Holly Buchanan

Holly Buchanan is a top-notch women's marketing professional. It's not just because she's a woman or just because she's been in the profession of marketing long enough to establish an expertise that far surpasses my own. It's because she doesn't limit her thinking to the usual "woman" focused content or... Read more →

By Amanda J. Ponzar It’s a truth (almost) universally known that women love Jane Austen. I dug out my marketing books to write a groundbreaking post on what Jane Austen teaches us about marketing to women –- you know, the 4 Ps: Product, Price, Promotion, Place…and Pride and Prejudice? Then... Read more →