Wind River the movie We - those of us who are not native to this land - don't think about Native Americans, very much. We don't remember that this country was home to Native Americans before they were Native Americans. They were the people of the land, who made homes... Read more →

By Donna DeClemente, Donna's Promo Talk Memorial Day is this weekend, what we refer to as the unofficial start of summer, which includes many summer-themed promotions targeted to consumers of all types. It also kicks off the summer movie season with many action-adventure type movies hitting the theaters soon. “TRANSFORMERS:... Read more →

by Yvonne DiVita In reference to the title today, have you read The Hunger Games books? Have you seen the first movie? Well, I have. Read all three books and seen the movie. And, I'm left... unimpressed. Actually, I'm left feeling sad. THIS is what passes for good reading today?... Read more →

By Guest Blogger, Donna DeClemente, Donna's Promo Talk This past weekend the final film in the super successful Harry Potter film franchise, Harry Potter and the Deathly Hollows Part 2, opened in the United States. It not only set a box office record for midnight showings ($43.5 million), it totally... Read more →

By Guest Blogger, Donna DeClemente, Donna's Promo Talk The Super 8 movie from Paramount Pictures released in theaters earlier this month poses again the age-old question: are we really alone? 7-Eleven is taking this opportunity to give a lucky fan the chance to find out for themselves with the Super... Read more →

By Amanda Ponzar A friend just sent me this post "Girls, pick your bedtime reading with care" by Samantha Ellis. Jane Austen has had a tremendous impact on my idea of love, romance and "happily ever after." Add to that all the Disney movies I watched about Ariel, Belle, Cinderella,... Read more →

Holly Buchanan is a top-notch women's marketing professional. It's not just because she's a woman or just because she's been in the profession of marketing long enough to establish an expertise that far surpasses my own. It's because she doesn't limit her thinking to the usual "woman" focused content or... Read more →

by Guest Blogger Robbi Hess Spoiler alert. This is not my usual writing-type blog post. The other day I was sent an advance copy DVD of a new A&E program called, "Heavy." My first thought at watching and reviewing the show was, "I am not a reality show type person"... Read more →

By Amanda J. Ponzar It’s a truth (almost) universally known that women love Jane Austen. I dug out my marketing books to write a groundbreaking post on what Jane Austen teaches us about marketing to women –- you know, the 4 Ps: Product, Price, Promotion, Place…and Pride and Prejudice? Then... Read more →

By Amanda Ponzar “I don’t want to lose heart. I want to believe as he does.” -- Robert the Bruce in the epic film BRAVEHEART about William Wallace, a commoner who inspired the Scots to rise up and fight. I want to believe too. I want to believe that what... Read more →