By Amanda Ponzar Unless you’re traveling by private helicopter with a security team, who needs the stress, crowds, traffic and frantic mall panic of Black Friday shopping? Being a busy working mom, it’s just easier to compare prices and products online and have boxes magically show up at my front... Read more →

By Amanda Ponzar Whether you're a nonprofit business or individual you almost don't exist if you're not online and in social networks. A few weeks ago, a nonprofit development director asked if I could help raise her profile on LinkedIn. You know the world's about to end when Amanda Ponzar... Read more →

By Guest Blogger, Donna DeClemente, Donna's Promo Talk Disney's Toy Story 3 hit the movie theaters this past weekend and dominated the box office with a record-breaking $1.3 billion debut for North America. I haven't seen it yet, but the trailer does look adorable and the critics all seem to... Read more →

By Guest Blogger, Donna DeClemente, Donna's Promo Talk For any us mothers with teenagers we are all aware that today is the official release date of Harry Potter and the Half-Blood Prince, the sixth Harry Potter film in the series. My daughter and her friends attended the midnight show last... Read more →

Where Viral Marketing is NOT Going - or
Who Really Finds This Funny?

I was at the Microsoft Advertising site,"Inspiration Anyone?" taken there by Dave Young, someone I admire and... I was pretty surprised at the video you see below. Note that Dave was showing an updated version of last year's "The Break Up" viral video, where the clear disconnect between advertiser and... Read more →

The "Indie Jones" Brand - I don't care about the reviews.

By Guest Blogger, Mary Schmidt, Marketing Troubleshooter Oh Boy! It's summer movie season! I've been seeing bits around the Web that some previewers are less than wowed by Indiana Jones and The Kingdom of The Crystal Skull. I don't care about lackluster reviews. I'll be there the first day -... Read more →