by Yvonne DiVita This post is because I believe women need all the support we can get when it comes to work, healthcare, and family. I know we don't all agree on how that support should be delivered - but, we believe in the purpose, don't we? This week has... Read more →

by Yvonne DiVita I watched the superbowl. For the first time in my young life. Oh, sure, I've been places where it was 'on' in the past, but I never watched it. This year, I decided to watch for the halftime show and the commercials, since they get so much... Read more →

by Yvonne DiVita Musing out loud today. One: snow days are nice to have now and then. It snowed like crazy last night and we're house-bound today. Even the dogs seem content to lie around and be lazy. I have lots to do on the computer, but I am enjoying... Read more →

by Yvonne DiVita Time to go shopping. Time to get groceries or birthday gifts or home goods. I search the ads in the Sunday paper (yes, we still get the Sunday paper), I look at my email and check the incoming from my favorite stores and... I sigh. Bigger is... Read more →

So, the current NBC commercial on TV showing Alec Baldwin purports to support recycling newspapers in an effort to save trees. I can't find the commercial online (strangely) but I remember it well enough. "Recycle newspapers," Alec says, as he displays a newspaper to help us understand his point. Some... Read more →

Well, let's not assume this is how all media view women. Let's just say there are too many creative directors out there who think commercials focused on the issues seen here, are the way to reach a certain female demographic. It's insulting both to men and women. And people want... Read more →

Social media. Social networking. Social currency. All of those concepts rely on the ability to be "social". Social is something human beings are hardwired to be. Women, especially. Let's put the social networking tools aside for a moment. Let's look at the idea of being social and how it applies... Read more →

Holly Buchanan is a top-notch women's marketing professional. It's not just because she's a woman or just because she's been in the profession of marketing long enough to establish an expertise that far surpasses my own. It's because she doesn't limit her thinking to the usual "woman" focused content or... Read more →

It's time to chime in on the Tiger Mom discussion. I ignored it for quite awhile because, honestly, I didn't want to give it any further attention. The woman is ... insane, IMBO. Seriously - insane in the kind of way you consider people who do crazy things that are... Read more →

In keeping with our focus on women and women's issues, here's a look at the economic opportunity for women worldwide - and I use the term "opportunity" loosely. The U.S. still lags behind in many instances of women's rights. See what YOU think. JESS3 x Economist: Women's Economic Opportunity from... Read more →