By Donna DeClemente, Donna's Promo Talk Memorial Day is this weekend, what we refer to as the unofficial start of summer, which includes many summer-themed promotions targeted to consumers of all types. It also kicks off the summer movie season with many action-adventure type movies hitting the theaters soon. “TRANSFORMERS:... Read more →

By Donna DeClemente, Donna's Promo Talk Sunday is Mother's Day and while I appreciate a day that celebrates moms, I feel it has become a bit too commercial. Whatever form of media you may engage in right now you will see a "Mom" message in one form or another. Marketers... Read more →

By Donna DeClemente, Donna's Promo Talk You may need to review if your social media promotions have been legally compliant, or not. Even if you abide by all the rules and regulations pertaining to sweepstakes and contests, there is another federal government regulation that you need to keep in mind.... Read more →

By Donna DeClemente, Donna's Promo Talk Home & Family, which is part of The Hallmark Channel family, is celebrating Season 2 of their series with the Renew-It-All-Sweepstakes which they launched on March 31. The sweepstakes is offering one lucky winner a chance to have their home renewed. The grand prize... Read more →

By Donna DeClemente, Donna's Promo Talk Tomorrow is the start of the 2014 Masters Tournament, the first PGA major of the year. Augusta National Golf Club in Georgia has been the host of this yearly tournament since 1934. This year the biggest talk of the tournament has been that Tiger... Read more →

By Donna DeClemente, Donna's Promo Talk Thousands of Americans say that they wish to take a vacation to Australia someday, but still haven't been there. Well Tourism Australia is hoping that their new Australia Someday promotion will prompt many of us to act on that wish now. Last week they... Read more →

By Donna DeClemente, Donna's Promo Talk Are you or someone you know planning or even thinking about getting married? Then you probably would like to know more about a contest that awards you with a wedding? Here are a couple of wedding contests that my company has been assisting clients... Read more →

By Donna DeClemente, Donna's Promo Talk We all are very happy to welcome Spring, which officially arrives tomorrow at 12:57 pm ET, after experiencing the coldest winter that most of in here in the Northeast can recall in our lifetime. But they say we won't really feel it since this... Read more →

By Donna DeClemente, Donna's Promo Talk User-generated content that is submitted in contests is an extremely popular way that brands and companies execute to engage with consumers. Social media enables them to help spread the word, gain new followers, and hopefully customers, while at the same time creating buzz for... Read more →

By Donna DeClemente, Donna's Promo Talk Last June Instagram added a video sharing feature to its application which allows users to capture a 15-second video and upload to various social networking platforms. This video feature also comes with some filters, similar to Instagram's photo filters, that can help improve the... Read more →