Lena_west_closecropThe other day I was having a conversation with one of my new Advanced-Level Authentic Influencer clients and she was telling me all about how she had purchased coaching programs from two other VERY well-known Internet marketing specialists. She mentioned that while she liked their systems well enough, the one thing she didn't get was... Read more →


At first, this might sound elementary. I mean, it's basic common sense, I think. But, what I've realized is that in the name of empowering women business owners, some coaches, marketing consultants, etc., have been telling women, "Charge whatever you want, people will pay for it. If you're not charging the highest price, then you don't think you're worth it." But, what I've realized is that in the name of empowering women business owners, some coaches, marketing consultants.... Read more →


Passing up good for great is a concept that was first introduced to me by Cheryl Richardson in her book, Stand Up for Your Life. If you haven't read this book, take some time to read it. This book was what helped me create boundaries around my life - especially who has access to me and when...but that's another post, for another time (I ALWAYS say that, right?!) Anywhoooom, I was the afternoon keynote at the MACs Women's Summit on March 26th (if you didn't attend, it was spectacular BTW, and I FINALLY got to meet Shawna Marie - she has such GREAT, CLEAN energy). While I was on stage, someone asked a really good question that I wanted to share with all of you. Read more →


I've been a fan of Tory Johnson's for some time now. Actually, ever since I stood out in the freezing cold to be one of the first people into her Women for Hire events in NYC (back when I was still listening to my parents pleas that I get a "real" job). I thought to myself then, as I do now, "Who the heck IS this woman to have this much centripetal force that makes NYC women even THINK about waiting in the cold in heels?" (Not in a who-does-she-think-she-is kinda way, but in a I-want-whatever-she's-selling-in-fact-I'll-take-two kinda way.) Read more →