By Guest Blogger Mary Schmidt, Marketing Troubleshooter (Title of NYT article, 10/17/11) Yay! Us! But, hey on second look...The target reader is age 24-34. And, it's all about fashion...and Katie Holmes is on the cover...with an exclusive "Behind The Scenes at Katie's Day Job." Oh. Well. 'Cuse me. Gotta go... Read more →


By Guest Blogger, Mary Schmidt, Marketing Troubleshooter BBC: Nobel Peace Prize Recognises Women Rights Activists This year's Nobel Peace Prize has been awarded jointly to three women - Liberian President Ellen Johnson Sirleaf, Liberian Leymah Gbowee and Tawakul Karman of Yemen. Hmmm...Liberia and Yemen. Not exactly easy places to live,... Read more →


We Notice The Little Things.

By Mary Schmidt, Marketing Troubleshooter Clean restrooms. Wide, uncluttered aisles. Spotless silverware. Pleasing color combinations. Intuitive web site navigation. Employee benefits. What do all these have in common? They're all things women notice - and that will incent us to buy, again and again. Employee benefits? Really? Yes, really. If... Read more →