By Amanda Ponzar @LivingUnited First, a disclaimer. I am not Lady Gaga or Justin Bieber. I don't have millions of Twitter followers. Just 747 (sounds like a jet plane...). However, that still places me in the top 10% of Twitter users according to Peter Kafka (@pkafka). Major brands like @Starbucks,... Read more →


Post by Blog Manager Robbi Hess As a social media manager I was intrigued when offered the book, Social Networking for Business Success, for review. The book was written by an occasional guest blogger to Lipsticking, Hannah Morgan, and co-author Miriam Salpeter. The book's 22 chapters and its bonus chapters... Read more →


By Guest Blogger, Donna DeClemente, Donna's Promo Talk I realized today as I sat down to continue my coverage of 2013 Holiday promotions, that this is the last Wednesday before Christmas. It really snuck up on us quickly this year. Here I was thinking I had more time to write... Read more →


By Guest Blogger, Donna DeClemente, Donna's Promo Talk Last week I wrote about a unique Swarovski holiday promotion that integrates Instagram, Pinterest and Facebook. The week before I shared a couple of Pinterest holiday promotions here. So this week I thought I'd cover some holiday promotions which I was invited... Read more →


By Guest Blogger, Donna DeClemente, Donna's Promo Talk The Holiday season is now fully upon us which at this time I like to write about interesting Holiday promotions that I come across. Last week I kicked it off with a couple of Pinterest holiday promotions, one that Campbell's Homestyle is... Read more →


By Guest Blogger, Donna DeClemente, Donna's Promo Talk I woke up to a winter wonderland on the morning of Thanksgiving Eve here in Western New York. Not the normal weather for this holiday. We have a little over 6 inches of wet, heavy snow out there. I'm thankful that I... Read more →


By Amanda Ponzar @LivingUnited As we approach Thanksgiving, #GivingTuesday, Hanukkah, Christmas and the general holiday season (no matter what you celebrate), it's time to start thinking about giving –- and giving back. So, here's a list to get you started. 1.) Tweet: After Black Friday, Small Business Saturday and Cyber... Read more →


By Guest Blogger, Donna DeClemente, Donna's Promo Talk Today the heart of social promotions are contests since they are a great way to create buzz and increase engagement from followers and key customers while building brand awareness. The most popular type of contests today require some type of user-generated content... Read more →


By Guest Blogger, Donna DeClemente, Donna's Promo Talk Pinterest recently updated their Brand Guidelines and has come out with some new regulations that they are requiring for running sweepstakes and contest promotions. It comes as a bit of a surprise since Facebook announced just a couple of months ago less... Read more →


By Guest Blogger, Donna DeClemente, Donna's Promo Talk For the past three years we have assisted Falken Tire with a major sweepstakes giveaway. The first year they gave away a Porsche Cayman. Last year it was the Porsche 911 Carerra Sweepstakes. This year they changed it up and instead of... Read more →