Guest post by Blog Manager Robbi Hess Is blogging a "passing fad"? Has it run its course? Do you wonder whether it's worth the effort to keep putting your fingers to the keyboard? Do you wonder whether people read what you write? Okay, I've tossed a lot of questions out... Read more →

Guest post by Blog Manager Robbi Hess As an entrepreneur you wake up every morning with an itch to get in front of your computer and start writing, right? You're looking forward to jumping into your social media updates, writing a blog post or two, putting together a proposal or... Read more →

by Yvonne DiVita Like us on Facebook and share your thoughts, issues and insights: http://www.facebook.com/Lipsticking Or, more appropriately, how much is your blog worth to an advertiser? Monetization is a huge topic of interest these days. One of the most often asked questions in my email box is, "How much... Read more →

Guest post by Amanda DiSilvestro  I don’t care if you’re a woman or a man, SEO and link tracking is confusing. Most company websites today heavily integrate internal and external links into their webpages, so it is important that your new company jumps on the linking bandwagon as quickly... Read more →

by Yvonne DiVita "I can do it for other people, but not for me." If I had a dollar for every time a woman said that to me, I'd...have enough to go on a nice vacation. A very nice vacation (and pay the pet sitters nicely, too!) Women are notorious... Read more →

by Yvonne DiVita I was invited to participate in The Girl Effect Campaign with Tara Mohr (and hundreds of others) a few weeks ago and I jumped at it! How could I not? This isn't just a passing fad or some new fashion statement. It's not a long post whining... Read more →

Just Me and Just You: A post that was written almost three years ago and still holds power today. A good writer and editor (Robbi Hess, who manages this blog) said recently that repurposing 'old' blog posts was a good idea. When I happened on this post, while looking for... Read more →

From the Editor's Desk: Is it all about SEO and ROI or do you want to build relationships and bring the readers back because you're offering something of value? We opt for the value, how about you? Read this post we found on Mashable about Content vs. Community. Read more →

Guest post by Blog Manager Robbi Hess As an entrepreneur, author or freelance writer you know you need to have a marketing plan in place to get your name “out there,” whether to drive book sales, sales of the goods or services you offer or to land writing gigs. You... Read more →

By Blog Manager Robbi Hess Of course you don't need social media. I mean as long as you're happy toiling away in obscurity while your colleagues -- whether you're a writer, an entrepreneur or a builder of widgets -- are becoming known and talking about what they do. Regardless of... Read more →