The net is abuzz with blog happenings, news, references, and more. I haven't yet looked up the latest stats but I venture to say that blogs are hitting a tipping point. I still meet folks who give me the quizzical, "What's a blog?" look. But, they know about blogs, and... Read more →
Women bloggers - that's a phrase full of expectation. The Internet gets more female-friendly every day, if you ask me. In the space I operate in - the marketing to women online space, and the POD publishing space, and the blogging for business space - blogging is becoming more and... Read more →
A lot of people think marketing to women online is magic, or theory, or expensive, or something they have to 'study' to figure out. I think much of it is common sense. What's hard is getting out of your own way. Partnerships are a positive, valuable way to connect with... Read more →
Those of us immersed in the digital world can sometimes get smug about our superiority over "old" media - like newspapers. After all, digital is always on, accessible at the click of a mouse, updated minute by minute, and has better pictures. Old media, like newspapers, struggles to keep up.... Read more →
This Tuesday's Fit by Five is extraordinarily useful. Here are five ways to engage your women customers - with content, advice, insight, and a way to help the world. Women don't just go online to shop, though I talk a lot about women and online shopping. We go online to... Read more →
I took some time yesterday to catch up on some reading, both online via bloglines, and offline, via my overflowing pile of magazines, and the few books I'm reading. I'm happy to report that I caught up on the magazine reading (albeit, because I left most of the ones I... Read more →
Dear readers, Jane has been strangely silent for a few days - suffering from Holiday overload! Perhaps you relate. In our silence, we accepted the new ad you see in our blogads box...today's being one about Internet porn!!This is being generated by MSNBC...as you will discover if you click the... Read more →
Dear readers, Jane is just back from NY and the Innovation Forum conference. Technology was not our friend on this trip. We struggled to get posts up...only to lose them in the 'save' cycle. Not to be outdone, we reverted to that old fashioned way of reporting: pen and paper.... Read more →
We have a moment...only a moment, dear readers. But, enough time to bring you more news from the showroom floor at Ad:Tech NY. Albeit, a POST-show report. We will save the story of our not-so-acceptable room for a later time. In truth, the room wasn't 'un'-acceptable, but -- it could... Read more →
Dear readers, Jane is trying to keep up. Really we are! There is so much happening...so much we are desperate to share with you! But, time is not on our side right now. We are just back from Ad:Tech, where a crowded room eagerly listened to Yvonne talk Marketing to... Read more →