By Laura Smith, Chief Firecracker, Pink Spark Systems So...here it is. Another day of work. How did you wake up? Alive, energized and full of excitement? OR ho-hum, sluggish and mildly deflated? How do you bring the magic back? Sister, I've so been there. I remember one particular day when... Read more →

by Yvonne DiVita, Follow Us on Facebook and Twitter I'm tired of the men in this country constantly bickering. It used to be women who bickered. At least, that's our reputation. Truth is, women get things done. The article shared here, via CNN, rocked my world today and I had... Read more →

Moms everywhere will appreciate this little 'essay' Nettie Reynolds delivered recently and shared with others on YouTube. It harkens back to the times of our childhood when Mom was our all. It reminds us that, as Mothers ourselves, we have a lot of work to do. And, it inspires us... Read more →

By Guest Blogger, Donna DeClemente, Donna's Promo Talk Last week I wrote about some new research on how moms are using their mobile devices for shopping. Here's some other new insights that find that moms are 20% more likely to use social media across all devices than the general population.... Read more →

Guest post by Patrick Rosario According to American Express, the number of woman owned $1 million dollar businesses are growing. More women are taking the plunge and starting businesses of their own. This increase in not only female entrepreneurs, but high grossing female entrepreneurs has led to a shift in... Read more →

From The Editor's Desk: If you're a runner and you love to run for both your health and a cause, consider this! Only 10 Coveted Spots Available in Distance-Running Relay Adventure to Benefit Multiple Sclerosis The estimated 70,000 individuals who are distance runners or athletes involved with the MS cause,... Read more →

by Yvonne DiVita Found this infographic on Pinterest and had to share. It refers to women in the 21st century and is titled, Leadership Equality. I believe it supports my marketing to women message, my women are everything Pinterest board, and the fact that women are vital to the prosperity... Read more →

by Yvonne DiVita I started this blog in 2004 to support the idea that marketing to women online is a practice more businesses should be focused on. Since then, a lot has changed. The Internet has changed, for one. It's grown... Facebook and Twitter were not part of my original... Read more →

by Yvonne DiVita There. I said it. Pinterest makes me hungry. Are you using Pinterest yet? It's the darling of the social media world - key visual images shares hither and yon by you, me, and everybody on the planet. Reports are that Pinterest delivers better traffic numbers than Facebook... Read more →

by Yvonne DiVita RIP coupons. You do not live at my house, anymore. I shop at stores that do not raise their prices and then tempt me in with a cents off coupon. Even when it's doubled. According to Forbes magazine, JC Penney made a big mistake by getting rid... Read more →